Advantages of Social Media Optimization
Social media optimization is one of the most powerful tools today for marketing both online and offline businesses. The Internet is a powerful force that connects the entire world, making it the biggest market that the business world has ever seen. SMO has grown as an important thing for search engine marketing and optimization. It is the process of refining a website so that its awareness and content are easily broaden through social mediums and online communities by users and visitors of the website.
But do not mistake social media marketing with search engine optimization. SMO and SEO are two entirely different things. While search engine optimization is the best way to make sure that your website is being indexed properly by search engines so that it receives a lot of clicks, social media optimization is about making use of social media sites to market your website or your product, and bringing down the walls of that social media site so that your website’s content can be found easily as well as shared with the entire community with just the click of a button.
Here are some of the Benefits of Social Media Optimization :
Customer Acquisition : The main advantage of marketing through social media is that you will reach customers and networks of people that you otherwise would not come across utilizing other traditional marketing techniques and even SEO.
Brand Awareness : Branding your business in the social media arena is much easier and faster to accomplish than in any other advertising medium. There exists less competition in this space as well because it is not yet understood by many businesses.
Targeted Marketing : Marketing efforts in the social media space are easily targeted, tracked, and quantifiable. Unlike any other marketing method, social media marketing is exact and can be tracked in real-time. The other benefit here is that currently marketing in social media is inexpensive as compared to other marketing avenues.
Customer Retention : Social media outlets are the perfect places to communicate with your customers about new products, special promotions, or merely to educate them on your business. Through regular, FREE, communication you can keep your company in front of your customer’s eyeballs which will in turn lead to repeat business and referrals.
Immediate Results : An effective social media optimization strategy will create almost immediate results for your business, which can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Although there can be an immediate return, these benefits will continue long-term as long as the communication and updating of your social media presence is maintained.
Here’s some more reasons why we think social media is pretty great:
- Social Media Optimization can increase traffic to your site, including incoming link and search engine traffic
- Social Media Optimization can increase your site’s link popularity
- Social Media Optimization can increase your company’s brand awareness on the Web
- Social Media Optimization can increase your search engine rankings
- Social Media Optimization gives you quick access to a lot of people
- Social Media Optimization is a great way to build community