Digital Marketing Online training Institutes

Definition of ‘Digital Marketing’:-

Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads).

History of ‘Digital Marketing’ :-

The term digital marketing was first used in the 1990s, but digital marketing has roots in the mid-1980s, when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies: People sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives.

In 2000 a survey in the United Kingdom found that most retailers had not registered their own domain address.Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ The capability to access digital media at almost any given time led to great growth. Statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.

Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.

Why digital marketing is important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

 

Advantages of Digital marketing :-

Cost Efficient:  Traditional Marketing is a lot more expensive than Online Marketing

Specific Marketing: Online Marketing can be precise in selling to a particular group of clients. You can direct your marketing strategies to specific counties, states, and even zip codes.

Social: The number one way to socialize in today’s society is through social media. With online marketing you have the advantage of socializing with groups or individuals.

Competition: Differing from traditional marketing, online marketing can compete with big businesses and even popular brands.


Sudeep Technologies

#74-15-4, 3rd Floor, Swarna Plaza,
Opp.Auto Nagar Terminal, Krishna Nagar,
Vijayawada- 520007
Phone: +91 – 7569397388, +91 – 7799071404
Email: sudeeponlinetraining@gmail.com
For Online Training visit: http://www.sudeeptechnologies.com/online-training.php


Srihitha Technologies

B7,3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet,Hyderabad
Ph : +91 9885144200, 9394799566.
E-mail: srihithaonlinetraining@gmail.com
For Online Training visit: http://www.srihithatechnologies.com/digital-marketing-online-training-from-hyderabad-india.php


Revanth Technologies

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad
Ph : +91 9290971883, 9247461324
Email ID : revanthonlinetraining@gmail.com
For Online Training visit: http://www.revanthtechnologies.com/digital-marketing-online-training-from-india.php


Nakshatra Software Training

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad.
Ph : +91 9290971883, 9247461324
E-mail: nakshatraonlinetraining@gmail.com
For Online Training visit: http://www.nakshatrasoftwaretraining.com/java-online-training-institute.php

For Class Room Training visit: http://www.nakshatrasoftwaretraining.com/digital-marketing-online-training-institute.php


Online Training from India

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad
Ph : +91 9290971883, 9247461324
E-mail: onlinetrainingfromindia@gmail.com
For Online Training visit: http://www.onlinetrainingfromindia.com/digital-marketing-online-training-from-india.php


 

Online Training Materials

#74-15-4, 3rd Floor, Swarna Plaza,
Opp.Auto Nagar Terminal, Krishna Nagar,
Vijayawada- 520007
Phone: +91 – 7569397388, +91 – 7799071404
Email: onlinetrainingmaterials@gmail.com
For Online Training visit: http://www.onlinetrainingmaterials.com/online-training.php