Future of Cloud Computing
The advent of cloud computing has most vendors offering their software service, which is great for consumers. Finally the consumer has some choice without heavy upfront capital expenditure.
Here are some of the interesting patterns, which you may think of as “cloud formations.” These formations reveal some of the breakthrough applications enabled by cloud.
1. Media + entertainment
Without massively and dynamically scalable commodity infrastructure, streaming music, video, rich, interactive games and other such on-demand diversions may be possible, but rendered infeasible at the scale and scope we’re witnessing today.
Cloud has made media and entertainment a fundamentally engrained, pervasive part of our daily experience and it’s shaping new generations of users who expect rich content on demand from the cloud to whatever device they’re using whether it’s their iPad via iCloud/iTunes or their TV via Roku and Netflix or their Mobile Phone via Spotify.
As Facebook approaches 1 billion users roughly a sixth of the earth’s population we should reflect on the importance of this milestone. If you’re skeptical you might think Facebook is just a productivity drain.
Nevertheless, Facebook is not just the world’s largest social network, it’s and example of what’s now available in the social graph that can be mined by add-ons products and services that extend its utility. And the so called “Facebook effect” is even more than that because it has engrained an enduring culture of social collaboration, which is extending into all manner of enterprise use cases, and sets the bar for expected ease of connection, collaboration, reach and scale in cloud based applications.
The Social & Collaboration cloud formation is enabling applications that enrich supply and demand chain relationships, improve customer intimacy and loyalty, enable collaborative, crowdsourced product design and development which draws us ever closer to the markets we serve.
What makes our phones smart? Certainly an ecosystem of cloud-delivered services in the form of content, applications, apps, video and games contributes to smart phones. Today, smart phones are not only always on, but often personally upon us. By default, wherever we are, there they are. And they are becoming the primary on-ramp to the cloud as people to connect to everything from their email to their business processes.
The cloud gets truly interesting when looking at these formations in the context of commerce. Like a horticulturist identifying new innovation at the intersection of breeds and genes, cloud formations appear when you cross technology strains. For example, social commerce occurs when community ratings and reviews influence purchasing behavior.
Mobile commerce occurs when location based offers are served up at the point of need. This type of “situational commerce” takes target segmentation to new levels of specificity: The market of you in the moment of now.
The payments cloud is forming more slowly as the politics of control between merchants, banks and consumers is not an easy one to resolve. However the cloud is a key enabler as everything can be connected, validated and certified via the cloud.
5. Big data/analytics
Everything we’ve discussed generates and relies upon massive volumes of so called “Big Data” like profile and behavioral data, which needs to be stored, managed and analyzed on demand. With that said then, it’s no wonder that this year’s survey points to Big Data as the software category most open to disruption by the cloud.