Importance of Google Plus for SEO
While Google denies any direct relationship between Google Plus content posting and SEO rankings, very often good ranking sites have good Google Plus activity. While in theory this could be pure coincidence, the results speak for themselves. Here are some reasons why Google Plus is especially important for SEO:
Google owns Google plus and no matter if they admit it or not, as empirical evidence shows popularity on Google Plus may help for good rankings.
Some links are dofollow and they help to improve rankings. Not all links are dofollow but unlike on other sites, at least the so called “shared” links (the links under your post) are dofollow, so take advantage of that. Additionally, when you post something interesting that gets reposted, you earn multiple links to the same page.
Links from Google Plus get relevant anchor text – the title of the post is the anchor text
Ultrafast indexing of all pages is another benefit. While it is true that Google is fast to index any site that gets frequently updated.
If you aren’t on Google Plus yet, the first step is to join it. This is easy to do once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away but it’s better to first read what other users have posted, comment on it, share it, and only after this start posting.
Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles under your Google Authorship profile, your name appears in search results. This might not bring you traffic but it certainly helps to build your online reputation.
Post only good content in Google Plus. Content with low quality will not only damage your reputation but it might not get noticed at all. On social networks, the benefits come when you are noticed because in this case it is more likely for your content to be shared than poor stuff. So, the basic rule with other social networks applies here as well – it’s better not to post any content than to post junk.
Google Plus pages can be very boring and you might want to skip but this is a huge mistake. Google Plus pages are very useful because here you can add links to your sites, your profiles on other social networks, or simply links to pages you find interesting. All this effort is not in vain, so do it.
Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don’t want to keep your presence there private but you want to expand your circle of friends, coworkers, and acquaintances. In order to achieve this, you need to make yourself accessible, i.e. easy to add to other users’ circles and make your posts public. This might not guarantee your success overnight but when you are accessible and your profile and posts are interesting, this seriously increases your chances to get noticed.
Google Plus is one of the best gemstone for SEO. Though many experts, including Google executives themselves, dispute its advantages, Google Plus has helped many sites achieve good rankings in their niches. Certainly, this is not a guarantee that it will work for you as well but it is worth trying. The wisest you can do is try with one site, for example and see how it works. If Google Plus works for you, then you can expand its use to other sites you optimize. And of course, don’t expect miracles, if your other SEO efforts are poor, even Google plus can’t compensate for this.