SEO Interview Question and Answers
If you have plans to start a career as Internet marketer or jump on to the wagon of online marketing then you need someone to give a good push, better still someone with a solid understanding about search engine optimization.
Start your career in SEO, but before you attend an interview at an SEO consultancy take a good preparation for the SEO Interview Questions that are presented here with the most appropriate answers.
Here are some of the best interview question and answers for SEO :
1) What is SEO?
A) SEO – Search engine optimization or optimizer is a collection of techniques applied to optimize a website so that it ranks well in SERPs (Search engine result pages)
2) What is Search Engines ?
A) Search Engines are Key of Finding Specific Information on the Internet
3) What is the difference between Indexing and Crawling?
A) 1)When the Search Engines come on your website and read the data or find the data, this process is called crawling.
2) Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing
4) Could you briefly explain the PageRank algorithm?
A) In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This “pagerank” has little to do with actual search results but can make a difference on user behavior.
5) What do you think of PageRank?
A) In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links.
6) What SEO tools do you regularly use?
A) Keyword analysis tools, keyword density tools, index checking, backlink checking, word processor to check spelling and grammar, HTML validation and others.
7) Explain to me what META tags matter in today’s world.
A) The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.
8) What does competitive analysis mean to you and what techniques do you use?
A) Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.
9) What is the difference between SEO and SEM?
A) Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.
10) What role does social media play in an SEO strategy?
A) Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.
11) What is site map?
A) Search engine bots reads the content of the web page after converting them to XML, placing site map in our site helps bots to read the content easily.
12) Why to use Robot.txt?
A) Robot.txt is a message to search engine bots to index the page or not. In case if your don`t want search engines to index particular page then place “noindex”.
13) What is PPC?
A) PPC is a method of online advertisement where you pay per users click.
14) What is analytics?
A) To analyses the traffic to your site, many sites are providing analyses, using this you can track the results for your SEO work.
15) What is Google sandbox?
A) The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.