SEO Online training Institutes

Definition of SEO ?

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid)search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successfulsearch engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

 

History of SEO :

In 1992, Gopher became the first search engine using a hypertext paradigm. Only a year later, the graphical Mosaic web browser improved Gopher’s primarily text-based interface. By 1998, the major search engines found today were in development.SEO symptomatically grew out of the development of search engines and the World Wide Web.

In 1994, Greg Boser discovered that he could use the Internet to sell protective foam equipment to fight fires. He built a website and started seeking ways to drive potential customers to his site for sales. Likewise in 1996,Christine Churchill discovered the potential of Internet marketing after she built websites for her employer and noticed the intensive labor involved with maintenance.

In 1995, John Audette formed Multi-Media Marketing Group (MMG) in Lake Oswego, Oregon on the sale of 4,000 copies of his $30 online book about marketing on the World Wide Web. He recruited many future SEO pioneers including Marshall Simmonds and Derrick Wheeler who eventually relocated with John to Bend, Oregon in 1997. John originally planned to assist companies with multi-media projects, but with the growing use of the web for online marketing, he discovered great opportunities therein.

By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine,and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization.

Why is SEO important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

1.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages(SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

2.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

4.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

5.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

6.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Benefits of SEO :

1.Increased Traffic –

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

2.Cost effectiveness –

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

3.Increased site usability –

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

4.Brand Awareness –

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.


Revanth Technologies

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad
Ph : +91 9290971883, 9247461324
Email ID : revanthonlinetraining@gmail.com

link : http://www.revanthtechnologies.com/seo-online-training-from-india.php


Sudeep Technologies

#74-15-4, 3rd Floor, Swarna Plaza,
Opp.Auto Nagar Terminal, Krishna Nagar,
Vijayawada- 520007
Phone: +91 – 7569397388, +91 – 7799071404
Email: sudeeponlinetraining@gmail.com

link : http://www.sudeeptechnologies.com/courses/other-courses/seo-online-training/96


Srihitha Technologies

B7,3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet,Hyderabad
Ph : +91 9885144200, 9394799566.
E-mail: srihithaonlinetraining@gmail.com


Online Training Materials

#74-15-4, 3rd Floor, Swarna Plaza,
Opp.Auto Nagar Terminal, Krishna Nagar,
Vijayawada- 520007
Phone: +91 – 7569397388, +91 – 7799071404
Email: onlinetrainingmaterials@gmail.com

link : http://www.onlinetrainingmaterials.com/online-training.php


Nakshatra Software Training

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad.
Ph : +91 9290971883, 9247461324
E-mail: nakshatraonlinetraining@gmail.com

link : http://www.nakshatrasoftwaretraining.com/seo-online-training-institute.php


Online Training from India

B1, 3rd Floor,
Eureka Court, Near Image Hospital,
Ameerpet, Hyderabad
Ph : +91 9290971883, 9247461324
E-mail: onlinetrainingfromindia@gmail.com