SEO Tips for Online Retailers
Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. So SEO for online retailers for improving a website potential in order to gain more organic non-paid traffic from the major search engines is necessary. Due to lack of content and frequent churn of products can all be hurdles to overcome with repetitive product descriptions.
There are thousands of people searching for what you sell every day. It’s your obligation to make it easy for these customers to find and buy your products. So your SEO strategy begins with thinking of each product as an SEO keyword.
1. Choose your hosting provider carefully ensure that the physical IP address is country specific which will improve the likelihood of ranking If you’re targeting one specific region. Keep URLs short for better SEO and to create a better viral effect as short URLs are more memorable.
2. Add fresh content to the website provides SEO benefits. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.
3. Create a blog to provide relevant industry news, tips and product offerings. Search out related forum and discussion sites and ensure you become an active member there. Posting regular advice and chat to create a relationship with your potential customers. Just be wary of making it too commercial.
4. Avoid being penalized by the search engines for duplicate content by writing product descriptions that are as unique as possible.
Eliminate repetitive copy.
5. Optimise your site – create a meta strategy and ensure keyword densities, page structures etc are primed to make you as relevant as possible for your phrases that pay and convert. Don’t forget to optimize PDF product catalogs. Create text-based PDFs, rather than designing them in an image-based program, so that the search engines have text to read.
5. Optimize images for search engines. Online retailers sites are full of images. Including alt text and optimized captions all contribute to improved rankings in the search engines. Images found through the search engines have the potential to be shared and linked to across the web, also contributing to improved rankings.
6. Increase crawl rates because you can never get enough of Google. To check when your site was last crawled and indexed, search for site. Update the site’s content as often as possible. Ensure pages are loading quickly by analyzing your code, content and images. Web Page Analyzer is an excellent source. Add an XML site map and submit it to the major search engines.
7. Apply essential maintenance from time to time, when products are removed from stock or discontinued ensure that a 301 is placed to the main category or to a similar product. When linking to another site, consider checking whether you’re linking to a bad neighborhood using a free tool such as text link checker.