Tips for choosing Good SEO Clients
SEO a search engine optimization is a straightforward and a quite tricky task at the same time. The difference between a highly ranked page that drives traffic and a page that no one knows the quality of SEO work. SEO consultant who knows all the tricks of the trade and how to effectively apply them to produce great results.
Many SEO consultants make the mistake of taking every SEO clients project that comes their way, grabbing any opportunity to take on a new client. Just because you’ve completed an SEO training course, or have spent a lot of time and effort teaching yourself how to do SEO effectively, you need to be very selective with what clients you take on, and which ones you very politely refuse.
The first thing you have to understand while choosing good SEO clients, as ranking is not the key for choosing good clients. Building trust is the most important key especially where there is high value and a lot of competition you need to do more than just rank to sell.
Beware of SEO clients that are not well established. Examine the SEO company’s web copy — the text on their web pages.
While choosing good clients you need to take into consideration, about your current ability, the complexity of the job you’re presented with. So choose your audience and appeal to their interests. If you are looking for clients, it is easy to bias your demand toward the target market.
As an SEO you don’t build enough trust just by ranking. And you don’t build rankings by getting an unlimited supply of garbage links on the edges of the web. The key to picking up clients is to be seen where the potential clients are.
SEO services are often viewed as an invisible service. If you know how to get people to talk about your brand and SEO you should be good at getting people to talk about other topics (for your clients) as well. Choosing the wrong SEO firm wastes company resources and can get your site banned from search engine results.
When you choose a new client, you need to build their trust on you, so that they then refer you to everyone they knows. This will only happen if you achieve the results they were expecting. If you take on jobs that you know you will be successful with, you’re going to end up with a lot of referrals, and no lack of new clients.
While choosing SEO projects which are just too big for you to handle, then you’re going to put yourself into a situation where you’re not going to be able to deliver, or over deliver on your promise, and if you do this often you find it a lot more stressful, and a lot harder to gain new clients, as you won’t have enough referrals.
Before choosing an SEO client try to find SEO clients’s site in Google, Yahoo and Bing search results under a few phrases such as “SEO” and “Search Engine Optimization.” Verify that their clients’ web sites also appear prominently in the search engine results. Search for the product or service each client sells not merely for their company name.