Tips to remember about SEO

Tips to remember about SEO

To ensure your success and competitive advantage in the world of e-marketing, you need to use search engine optimization strategies. Online marketers today are in the business of achieving not only exposure on the internet, they are working to drive targeted traffic to their websites. The three major considerations that best define Search Engine Optimization are Reputation, Popularity, Text, and Links.

Before you begin working on your SEO strategies, you should know what your page rank is currently. You can do this by making use of tools like Google Toolbar and Alexa.

One basic SEO tip is that you have to use keywords properly. Keep the keyword density at the required level because the search engine crawlers might call it spam if there is too much. Remember, your writing is designed to capture the attention of both the internet surfer

Do not put keywords on images. Spiders or crawlers could not detect keywords. Instead, place keyword rich captions with your images.

A blog is a wonderful tool that allows you to add content regularly. Blog at least thrice a week with good and fresh content. When you make a point to journal high quality, value based information in your blog, you are providing a service that generates attention. Visitors to your blog entries may bookmark your content, or link to it from their online content.

If you know of an author of a website who supports your market, make arrangements to have their link in your site, in exchange for your link being posted in their marketing site.

Do not put keywords on images. Spiders or crawlers could not detect keywords. Instead, place keyword rich captions with your images.

The more articles and content you post with these kind of links will eventually result in your page being noticed more often by those ‘spiders’ on the internet and your page ranking improving.

You can work with other website owners and do reciprocal linking with them. But you should only work with sites that are relevant to your niche and those that are trusted

Your site URL should be concise and easy to memorize. It should also have your primary keyword on it.

Add new articles on a regular basis. Fresh articles or content can help your site get better rankings. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text.

In any social media, the first rule is do not spam. Be an active, contributing member of the site. The main purpose is to interact with possible customers or followers.

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