Interview tips for marketing job
Marketing is a field that involves creativity, strategic planning, ambition and ability. The marketing world is known for being fast-paced and competitive. You’re lucky enough to get an interview at a marketing firm, but now you need to know how to stand out and get the job.
Marketing interviews are harder than other interviews because if you can’t sell yourself, then you won’t do a very good job selling the company’s products or services. But if you have any talent at marketing, you should be able to approach the interview as a sales pitch.
Every employer and interviewer has his own unique personality that is based mostly based on background and environment. Succeeding in a marketing interview depends on what you do prior to the interview and how you present yourself during the interview.
1. Study the company. With the advent of the internet, there is no excuse for not knowing the company you are interviewing with thoroughly.
2. Resume is your first impression so be careful about the resume. Keep in mind that you are called for interview by seeing your resume. So make sure your resume says you are seeking a sales job. Your resume should be tailored to the industry and company.
3. The best way to impress a company is to provide actual marketing tactics that the company would benefit from implementing. Impress interviewers with legitimately effective ideas, and the company is far more likely to hire you so that you can put them into action.
4. A confident person exudes it even when he is not talking. This is the kind of attitude you should have if you are going for a marketing job interview. Going into the interview with a confident attitude will be immediately apparent to the interviewer. The impression will be that you are confident because you know your job well. The more preparation you do, the more confident you will become.
5. Preparation is most important aspect of marketing interview. The sales interview is just like a sales call. Remember that you are selling yourself to the prospective employer. When it is your turn to talk, let the interviewer know that you are well prepared.
6. Make sure that you are talking clearly and not mumbling or stumbling over words. If you’re feeling nervous, collect yourself. Take deep breaths and do some light stretching exercises. Your speech should be fluent and unforced. Try to maintain a natural rhythm of speech and phrasing, like addressing an audience.
7. Focusing more on skill set and level, educational background, and working experience are a standard in any interview.
8. The marketing job requires skills and attributes include dynamism, verbal communication, an ability to work under pressure and to tight deadlines, numerical ability, flexibility, drive, creativity, imagination, presentation skills, team work, and, perhaps above all, the ability to influence others.
9. Engage the interviewers, make eye contact, smile where appropriate.
10. After an interview, most of the candidates due to their nerve wracking interview tend to forget to ‘Thank’ the interviewer or even say ‘Goodbye’ and just leave the room hurriedly. First and last impressions are the strongest, so don’t forget to end it gracefully. Say your ‘Thank’ you to the interviewer for the time he spent with you. Don’t forget to put on your winning smile.